14/12/2017 by Chris Green
I know how loud I like the TV. I know how long I like my boiled eggs done for. I know – exactly – how I like my coffee.
I know how I like the music at church. I know how I like the sermon. I know – exactly – how I like my coffee.
If I ever want to set up church geared to reach and disciple me, I could do it in a heartbeat.
But I’m not really that selfish, so I could probably be more broadband than that. Which is just as well, as a pastor. I can guess how a reasonable number like their music and sermons. And coffee.
Here’s the catch – it is easiest to guess those things for the people who are most like me. And, like you, I’m getting older. My tribe – who likes similar things to me – is moving up the demographic ladder.
So if I want to reach the generation/s below me, what can I do?
- If I like it, it’s not loud enough, or fast enough (not that younger folk like fast and loud, but that as we age we prefer mellow)
- If I like it, it’s not obvious enough (not that younger folk are stupid, but that as we age we assume more, and explain less)
- If I like it, it’s not applied enough (not that younger folk are legalists, but that as we age we are often happier in the realm of pure ideas which don’t change us)
- If I like it, it’s not radical enough (not that younger folk are dangerous, but because as we age, we have more invested in friendship with the status quo)
- If I like it (complete to your heart’s content…)