This book is quite superb. Thoroughly researched, beautifully written, expertly selected, and dizzyingly clever.
Month: October 2019
The question we’re trying to answer is one I know you face too: How do you communicate well, in a busy church, with most people attending every two-to-three weeks?
I get to write a short piece each week, to every member we email. I get to write something biblical, of relevance on a Wednesday, which will be read on a Wednesday. I get to encourage (and that is the only aim, to encourage) mid week, every week.
Consumerism would say, we will offer what is directly relevant for you, and you can ignore the rest; countering that mindset means seeing the relevance of it for someone else, and being delighted that it’s happening.
I see people’s eyes glaze over with a sequence of announcements. They reach for their mental ‘mute’ buttons, or ‘fast forward’ buttons, or whatever you do to get over the ads and into the programme.
People listen to our announcements with their guards up – it’s their habitual response to being told about something.
If you know what you’re praying for, you’ll know why you’re announcing it.
