Category: church

Does your church have a long tail?

It’s one of the big theories about the Web.  Chris Anderson first outlined it in his book, ‘The Long Tail’, and the marketing guru Seth Godin riffs on it endlessly.  And it’s so nearly right it’s important to see that it’s completely wrong.   It goes like this: at one time the only way to

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“A book to make you love the local church” (Amazon ✰✰✰✰✰) “Breath-taking” (Churchman)

You can now order ‘The Message of the Church‘ at 20% discount from IVP-US (the British IVP edition has reached #1 BestSeller on Amazon.co.uk). Just click on the link  here. You can order the UK edition from IVP here at a 28% discount. And it becomes even cheaper if you buy several copies to read in your small group

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